Clarity creates an identity for Terra Cognita
Wednesday, 22 December 2010
Clarity has created a unique brand mark for a Perth-based
geology consultancy, Terra Cognita.
Owned and run by Richard Monti, a geologist with years of
experience in the resources industry, Richard wanted the brand mark
to reflect his unique knowledge and skill set.
Clarity designed a brand mark that consists of a hand drawn
silhouette, symbolising knowledge and layered it with a stylised
globe and mapping data reflecting the landscape and earth.
The combination of these elements in the brand mark
represents Richard's global knowledge about geology and the
high-level consultancy that he provides to the resources
industry.
The mark was applied to Terra Cognita's stationery which was
printed on uncoated stock to contribute to an earthy look and
feel.
