Social media boosting Serco profile in WA
Wednesday, 3 August 2011
The Serco campaign (see adverts above and below) is profiling the key services that the company has been providing in Western Australia for the past 16 years by allowing employees to tell stories about their roles at the company.
The campaign also features Serco's latest contract to provide non-clinical services at the new Fiona Stanley Hospital when it opens in 2014. The contract was signed on 30 July, 2011 with the State Government.
With a wide range of services now operating in Western Australia; more than 1000 employees; a new State office in the Perth CBD; and a requirement to recruit several thousand people over the next few years - Serco decided it was time to introduce itself to the rest of Western Australia.
Clarity devised the integrated print advertising and YouTube campaign as a means of both promoting the company's brand and giving this diverse company a strong public personality.
Your feedback is welcome, so click here to send us an email with any comments or just tell your Clarity contact.
The adverts on this page have been featured in The West Australian, WA Business News and Community News and all promote a link to a Serco channel on YouTube with video of the same employees telling their unscripted story.
Serco's operations in Western Australia featured in the campaign are:
- Transperth ticketing and information service
- Great Southern Rail, operators of the Indian Pacific train
- Immigration Services
- DMS Maritime - HMAS Stirling operations
- Fiona Stanley Hospital non-clinical services
- Medical and Dental
- Acacia Prison
- Court Security and Custodial Services
