Digital media campaign keeps pets safe in summer
Thursday, 24 February 2011
Clarity has helped Murdoch University's Veterinary School with a digital media campaign series, educating pet owners about keeping their pets safe in summer while boosting the University's online presence. We used our digital product, Media Manager, to create an interactive media release for the campaign and host content such as high-resolution images and audio downloads to accompany the media release.
The campaign has successfully achieved tens of thousands of
dollars worth of media value with significant online and radio
coverage around Australia. This also highlights just how essential
online activity is becoming in the world of integrated corporate
communications and how important it is to have the right products
to deliver content direct to the media.
View
the first campaign about snakebites in pets.
