The Landing
Wednesday, 11 May 2011
Our PR, digital and design teams have been collaborating on the launch of new accommodation in Port Hedland called The Landing and the upgrade of the adjoining Port Tourist Park. We developed the corporate identity for both sites, including naming, branding and website.
The name The Landing was chosen as the new three-star accommodation will be located opposite the airport next to the Port Tourist Park. Both The Landing and Port Tourist Park brand marks were inspired by the qualities of the local environment as well as their unique location, positioning them as the pivot point for the Pilbara's attractions.
Clarity has developed a public relations strategy for The Landing and Port Tourist Park designed to engage the local community and key stakeholders and build support for the developments.
Our digital team created two temporary websites as a referral point for the initial stages of the individual projects and are currently developing content managed websites. The static sites provide visitors with a simple overview of the exciting new developments and encourage further enquiries.
Visit The Landing website here.
Visit Port Tourist Park website here.
