Promoting Indigenous education
Thursday, 24 November 2011
The Australian Indigenous Education Foundation (AIEF) had a successful launch at Matilda Bay Restaurant in WA to announce their partnership with BHP Billiton. Clarity helped AIEF and BHP Billiton promote this leading Indigenous scholarship program through a strategic media campaign.
The historic 10-year partnership will see 70 Indigenous students in WA receive secondary education scholarships to some of the State's top schools. Over half of these students will be from the Pilbara.
Under the partnership, BHP Billiton has committed A$4.3 million which AIEF will match with support from the Federal Government. BHP Billiton Iron Ore President Ian Ashby addressed the crowd, explaining the Company's commitment to creating a brighter future for Indigenous students.
Clarity was successful in achieving a wide range of national, metropolitan, regional and Indigenous media coverage for the event, including features in the Australian Financial Review and The West Australian.
