2012 PR Survival Tips
Wednesday, 1 February 2012
1. Assess whether your communications actively incorporate social media and the digital stratosphere.
With 13 million visits to Facebook a month and 11 million visits to YouTube, social media should already play an active role in your communications activities. The challenge is to make your efforts credible and meaningful. We have the tools and expertise to make the social media world simple and integrate it with your traditional communications activities. We can also help measure the effectiveness of your journey into social media.
2. Reputation is linked to ranking.
There are now several hundred million Google enquiries each and every day. Search engines provide answers to almost all our questions. So isn't it imperative that your business is highly ranked for queries linked directly and indirectly to your core operations? Search Engine Optimisation (SEO) will help drive stakeholders to your website. It's not that costly or difficult, but it is vital.
3. Take an active approach to issues management.
The lessons learnt from the GFC surely indicate that we need to be prepared for issues coming upon us suddenly. We workshop issues with clients, provide insights, undertake research and scenario planning to help prepare companies for any eventuality.
Click here to download the 2012 PR Survival Tips fact sheet.
