BBC spends a day in Mullaloo
Wednesday, 1 February 2012
With the international race to break the world land speed record
heating up, we helped the BBC to get the inside word on the Aussie
campaign from motor legend Rosco McGlashan.
A BBC crew flew into Perth to spend a day at Aussie Invader HQ learning
the ins and outs of his supersonic rocket-powered car, Aussie
Invader 5R. Rosco's team of motoring and engineering professionals
provided the BBC with expert insights into the science of breaking
the land speed record and travelling at mind-blowing speeds.
The rocket-car will be the most powerful ever built with 200,000
hp and 62,000 lbs of thrust, capable of travelling from 0 - 1000
mph in 20 seconds. At that speed Rosco will travel faster than
a bullet fired from a handgun, and break the sound barrier by one
and a half times.
We are providing media relations and social media support for the
team as they prepare for the testing phase and record attempt in
2013. We have also been increasing the team's engagement with their
many fans (and key competitors) through strategic social media
activity.
