Brief: Raise awareness of the WA Business News 40under40 Awards and boost the number of nominations.

Solution: Clarity coordinates a range of announcements via traditional and social media prior to the event to encourage nominations, in the lead up to the event to generate ticket sales and after the event to profile the winners and enhance the WA Business News 40under40 brand. Clarity also engages with regional and state industry bodies to encourage nominations.

Clarity actively uses Twitter to share inspirational business insights and industry news from past award winners. The event itself is tweeted live, informing followers of the winners as they are announced. The 40Under40 facebook page is also kept updated with major announcements.

Results: Clarity has great success generating media coverage before and after the event. In 2011, regional media coverage was particularly strong with all key regional targets covering the event in the lead up to and profiling winners post event.

Collaboration with regional and metropolitan chambers of commerce proved successful, with an email blast reaching almost 10,000 businesses across WA and a resulting boost in regional nominations.

Twitter and Facebook activity resulted in a record number of followers gained during 2011.

Clarity has been supporting the WA Business News 40Under40 Awards for the past six years.