Brief: Design and implement a large scale interior graphic solution to communicate key corporate messages within Alcoa's refurbished headquarters at Booragoon and its new offices at Pinjarra.

Solution: Clarity combined large scale typography with photography to create a high impact design that plays on positive and negative space.

Results: A confident, eye-catching design for staff and visitors that emphasises key corporate messages about performance, safety and the environment. Part external communications and part internal communications, this innovative use of design in the workplace environment has helped to renew and energise the company's culture.