Brief: Give Barking Gecko a complete web makeover to help the theatre group appeal to young audiences and provide a user-friendly system to ensure the content is always up to date.
Solution: Clarity went back to the drawing board and used the website project to design a whole new look for Barking Gecko with a sense of fun that appeals to kids ranging from pre-schoolers to teenagers. The design of the website plays on the look of a theatre. It is built around the easy to use Umbraco content management sytem and incorporates the Clarity Mail Manager to enable Barking Gecko to undertake direct marketing campaigns by email for the first time.
Results: Great feedback from everyone who has viewed the website and a dramatic expansion in Barking Gecko's ability to keep its content fresh and undertake direct email marketing to an online generation of audiences. The ability to market online has helped reduce promotional costs for the organisation while creating greater one on one interaction with fans of Barking Gecko.
