BP Wild Bean Cafe WA Launch Event Management 

Brief: Manage a promotion campaign for BP's new Wild Bean Cafés in Western Australia, Queensland and South Australia to increase awareness of, and engagement, with the brand in key states.

Solution: Clarity teamed up with radio station Nova to leverage the "Nova Fanatics" radio competition in all three States. Listeners were asked to demonstrate how "wild" they would go for Wild Bean in order to win prizes such as AFL Grand Final tickets, iPhones and a $2,000 shopping spree.

Results: The campaign enjoyed excellent participation with listeners going to great lengths to win, including swimming in the Swan River in their wedding dress, getting a tattoo and being shot with paintball gun pellets. Footage of the stunts was uploaded daily to Nova's websites.