Brief: Traditionally known as a grain storage and handling company, CBH Group is now involved in all aspects of the grain industry from grower services and shipping, to grain marketing and more. CBH asked Clarity to help them transition its traditional brand to suit a new and evolving market and draw together a number of different business units that had been acquired or started by the organisation.

Solution: A visually cohesive identity was designed for CBH that was then adapted to incorporate all the sub-brands. The new logo gives CBH Group a unified voice, and positions this iconic company as a modern, multi-faceted grain entity.

Results: A complete roll-out across all parts of the CBH Group, from corporate material to signage at dozens of regional grain terminals, and a greater integration of all parts of the business in the perception of stakeholders.