Brief: Create a campaign that will encourage people from all walks of life to think about the changes that they would like to see in the City of Subiaco in 2030. The overall design of the campaign needed to be fresh and appeal to people who live and work in the City of Subiaco.
Solution: Clarity designed a word mark using the word 'Think' with 2030 in a speech bubble. The rest of the mark contains a swirl that is filled with visuals that relate to life, culture, work, arts, entertainment, education, the environment, technology and transport - all the things that are important to people in everyday life.
Result: The result is a stimulating and fun visual style that can be applied across a number of materials related to the "City of Subiaco - Think 2030" campaign.
It's important to note that the outcomes of this campaign will have an impact on the Council's decisions and planning for 2030.
