Brief: Country Arts is coordinating a regional arts conference in Geraldton called Open Your Eyes 2011 and Clarity was commissioned to design the sponsorship prospectus for the conference.

The brief was to position the conference as a preeminent arts event within the state of Western Australia, in order to encourage sponsorship of this unique event.

Solution: Clarity created a design for the prospectus that is unconventional in structure and approach and which will get people to look at it with fresh eyes.

The team worked purely with type and the words have been laid out and arranged to create visual metaphors that reinforce the theme of the conference.

Result: The result is a visually attractive sponsorship prospectus that is not traditional in design but rather progressive and distinctive in its look and feel.