Brief: Achieve media coverage for the 2011 Campfire Festival run by Country Arts WA and supported by BHP Billiton.

Solution: Develop a media strategy focused on flying key media targets to Newman in regional WA to attend the event.

Results: Clarity achieved significant coverage of the 2011 Campfire Festival across all key targets. This included a feature in the early general news section of The Weekend West newspaper, a follow up story in The West Australian, two feature stories on GWN7 and coverage in various mining trade publications plus regional broadcast and print media.