Brief: In conjunction with its affiliate partner, Hill & Knowlton, Clarity was commissioned to design a website to support a national campaign to inform Australian consumers about new cranberry products and the health benefits of eating cranberries.
Solution: The Clarity web and design teams combined forces to design a bright, captivating and easy to navigate website that appeals to a broad audience and uses video and other elements to promote cranberry consumption.
Results: The website was an integral part of
the campaign that led to 30 new cranberry products hitting
supermarket shelves and imports of cranberries from the United
States rising by 50%.
