Brief: Promote the new Dry Dock beer brewed only for Woolworths to the media, many of whom would not be able to attend the launch event at the Sail and Anchor hotel in Fremantle, Western Australia.

Solution: Clarity Mail Manager was used to provide journalists with a range of materials relating to the launch in a single email, including releases, advertising material and photographs of the launch event.

Results: Excellent coverage in a range of media including use of various photos in the social pages.