
Brief: Assist with crisis media management
following the death of an employee on a worksite in Port
Hedland.
Solution: Clarity was on call 24/7 to handle
all media calls, prepare media statements, develop media FAQs and
brief senior executives during the critical 48 hours following the
incident, when media interest was at its highest level and for
several days after.
Results: With Clarity on board to assist with all the media enquiries, senior company executives were able to fly to Port Hedland to meet with the family of the deceased, speak with employees onsite and arrange support and counselling for those affected by the tragedy.
