Brief: Create a successful launch event and achieve media coverage for HVLV, Australia's newest and already largest manufacturer of electrical switchrooms for the resources sector.

Solution: Clarity created an event plan to officially open the facility and promote HVLV to prospective clients and other key stakeholders.

Clarity developed story angles and targeted key media and industry publications to generate coverage that would coincide with the opening event.

Results: HVLV was launched on 29 September 2010, with the Minister for Mines and Petroleum officially opening the facility. Guests at the well-attended event included government stakeholders, potential clients and media.

Media coverage was achieved in mining and engineering publications as well as The West Australian and a local community newspaper.