Brief: After many years with the same corporate identity, refresh the MDA National's brand to increase the organisation's presence in the medical indemnity sector.

Solution: Clarity identified that the MDA National name needed to be more prominent in its marketing material and the logo needed to lose some of the symbols traditionally associated with medical organisations. The medical symbol of the staff of Asclepius was abstracted to develop a symbol for the logo that represents growth and renewal. Finally a much greater use of colour was included in the MDA National brand to create 'cut through' in all visual communication.

Results: The new identity and supporting graphics speak with a louder and clearer voice to give the MDA a stronger presence in a highly competitive market.