Brief: Develop a uniquely branded internal communications strategy to assist with the rollout of Metso's cultural change program across Australia.

Solution: Our PR and design teams worked closely to develop a campaign name and brand-mark that reflected Metso's service culture. A broader internal communications strategy was created to support the Senior Management Team (SMT) to deliver their key messages to all Metso employees across Australia. As part of the strategy, Clarity suggested a series of launches in each capital city, giving employees the opportunity to engage with the SMT and ask questions.

Results: Clarity successfully coordinated launches in Perth, Brisbane, Sydney and Newcastle and arranged for a professionally produced DVD of the launch to be distributed to all regional sites. The response to the launch from staff was positive, with all key messages delivered in an engaging and informative style. The launch of the 'Driven by Service' program was supported with a range of specially designed print collateral and a 'Driven by Service' gift bag. Ongoing communications are managed through the companies intranet and a regular e-news update.