Perdaman Stakeholder Engagement 

Brief: Create ways to keep local, business, media and government stakeholders informed and updated on the progress of the Collie Urea Project.

Solution:

• Instigate and write a series of monthly advertorial columns in the Collie Mail to update local residents on the project.
• Conduct other strategic events such as a lunch with local journalists from the South West to introduce them to Perdaman senior management and offer the opportunity to ask questions in a relaxed setting.
• Design a Clarity Mail Manager tool to allow Perdaman to send regular e-newsletters to various stakeholder groups, and track performance.

Results: Excellent relationships were formed with local journalists, and all stakeholders have been actively engaged and informed throughout the Collie Urea Plant approvals process.