Qantas Wine Show 2010
Brief: Organisers of the annual Qantas Wine Show of Western Australia approached Clarity for assistance to raise the awareness and profile of the event, now in its 33rd year.
Solution: Clarity developed a media kit and identified media targets that the Qantas Wine Show team could pursue. The team also researched and identified various story angles that could be pitched to the media targets.
Results: Extensive coverage was achieved for the event this year, including online, print and radio coverage.
