Brief: Raise awareness of Solariscare's services for people affected by cancer by boosting the profile of the Red Sky Ride fundraising event.

The 2011 Red Sky Ride involved 21 dedicated cyclists completing a 1,000 kilometre ride over seven days in February/March to raise funds and awareness for SolarisCare Cancer Support Centres.

Solution: We created a detailed media plan for the event and negotiated localised stories with a range of media, supported by our digital tool, Clarity Media Manager. Using Media Manager, we developed an online media portal with interactive, dynamic content for regular distribution to media target list. Content included individual stories, audio-visual materials, an archive of media releases and high-resolution images.

Results: A broad range of media coverage was achieved, including regional television, radio and press as well as metropolitan press, state-wide publications and online media.

View the Clarity Media Manager here.