Expansion Opening Nov 2010 

Brief: Organise a memorable launch event to celebrate the expansion of the Tiwest Kwinana Pigment Plant.

Solution: Clarity worked closely with the Tiwest team to plan all aspects of the event including catering, AV, printed collateral, speech writing and merchandise. The event was staged on the loading dock in the heart of the new plant, which presented some unique logistical challenges.

Results: The Kwinana Pigment Plant expansion was opened on 26 October 2010 by the Minister for Mines and Petroleum, in front of 100 guests.

Clarity delivered the event on budget and the client was very pleased with the seamless event coordination on the day and media attendance from all key targets.

Positive media coverage was achieved in The West Australian and WA Business News, as well as online news sites and local publications.