Brief: Enable the West Australian Football Commission (WAFC) to communicate direct with people interested in football.

Solution: Clarity Mail Manager system has been used to create a newsletter called 'The Runner' that is sent direct to thousands of footy supporters who are interested in the programs and competitions run by the WAFC, which range from Auskick to women's football. Clarity Mail Manager enables the WAFC to bring together in one system dozens of different databases held within the organisation and use them to communicate cost-effectively.

Results: The WAFC is now able to communicate direct with football participants and supporters for the first time and to encourage, via various promotions and competitions, even more fans to join its expanding database.