With private schools in Perth competing to show what sets them apart, St Hilda’s Anglican School for Girls came to us to refresh their brand and make the school more accessible online.
St Hilda’s needed to develop a digital platform that would allow it to meet the evolving needs of current and prospective parents and students and communicate effectively with them. The digital platform had to have the ability to handle more online transactions in the future and portray the school as a contemporary and innovative educational institution.
The project drew on extensive research we conducted to investigate perceptions of St Hilda’s amongst current and potential school parents. This research involved telephone, online and group sessions to establish the strengths and weaknesses of the school’s brand and service.
This formed the basis of a strategy to bring the St Hilda’s brand to via the new website www.sthildas.com.au.
A very personal and distinctive visual brand was used on the website to demonstrate the girls’ interests, opportunities and experiences at the School through a strong combination of photography, icons and text.
We developed the mobile responsive website using the Umbraco CMS. This easy to use CMS system enabled the staff to take ownership of the website and its content - a key inhibitor of the previous website.
We also created a new electronic direct mail (EDM) system using Clarity Mail Manager, with multiple templates quickly replacing the need for printed material, resulting in a more efficient and cost-effective system for communicating with parents. The online development project also included establishing St Hilda’s on Facebook and Twitter, as well as training St Hilda’s staff in the ongoing management of each channel.
These online developments have helped to reposition the St Hilda’s brand and improved communication flow with parents and prospective parents, as well as the information available to them.