- Brand perception research
- Brand, channel and social media audits
- Surveys - Community sentiment, Customer/client feedback, Employee consultation
- Focus groups
- In-depth interviews
- Desk research – industry trends, media search, competitor analysis
- Workshops
- Functional reviews of communications departments
How does the world see you?
Strategic Communications and Corporate Reputation Management Company
Clarity is built for the needs of business. We help organisations manage corporate reputation and trust through four key areas:
- Corporate Affairs
- Strategic Communications
- Reporting, Disclosure and Investor Communications
- Corporate Identity & Design
Together these four pillars cover every way an organisation show’s up to their most important audiences – media, government, investors, employees and community.
Clarity integrates these four disciplines to manage issues and stakeholders, shape corporate narratives, produce clear and credible reporting, and design visual systems that build trust at every touchpoint.
This breadth and the way we join it up sets us apart as the trusted advisor to organisations where corporate reputation matters most.
The Clarity Lens:
A strategic framework
Understanding who you are and how you’re perceived by the audiences that matter is critical to shaping a strong, enduring corporate reputation. Through the Clarity Lens framework, we identify challenges, reframe them with insights, and deliver strategic, results-driven solutions to effectively manage your corporate reputation.
Our approach ensures that we look at organisations holistically, both:
- Inside Out—your brand and how you want to be seen, and
- Outside In—your reputation and how the world perceives you.
An organisation’s true value is realised where brand and reputation converge—where identity aligns with perception to build trust, credibility, and influence. Supported by our expertise as a trusted public relations company, we ensure your brand is seen, heard and understood.
How we make corporate reputation clear
Corporate Affairs
Corporate Affairs is at the heart of how organisations are seen, understood and trusted.
We help clients manage risk, shape their public narrative and build confidence with audiences that matter, including media, government, investors, employees and community.
Strategic Communications
We plan and deliver communications that build reputation, align stakeholders, and move people to action, both inside your organisation and out in the market.
Through clear, targeted messaging, we help clients navigate risk and opportunity, engage the right audiences, and drive commercial success.
Reporting, Disclosure and Investor Communications
We help organisations express their strategy and performance clearly, credibly and on time, so investors and stakeholders understand the story and trust the numbers.
Our team unites narrative, design and governance to turn complex information into clear, defensible communications across the reporting cycle.
Corporate Identity and Design
Your identity is how your organisation is seen, understood, and remembered.
We transform strategy into a clear and consistent visual and verbal identity that builds trust and recognition.
From brand strategy, naming, and architecture to design systems, collateral, and rollout, we create purposeful and enduring design solutions that reflect who you are and what you stand for.
Our services
With a multi-disciplinary team and an integrated approach to strategy,communication, corporate branding and design, we help clients clearly communicate their value.
Whether addressing single issues or navigating challenges, we craft tailored, impactful solutions that deliver results.
Insights
Strategy
- Communications strategy
- Campaign strategy
- Culture building and internal alignment initiatives
- Community consultation and social license strategies
- Stakeholder mapping and engagement plans
- Government engagement
- Employee communications, retention and attraction
Identity
& Brand
- Articulating purpose
- Strategy and positioning
- Brand naming and architecture
- Narrative development
- Employer brand, engagement and recruitment
Communications
& Influence
- Media relations
- Content creation (copywriting, storytelling, reports)
- Social media strategy & execution
- Issues management & crisis communications
- Employee/internal communications
- Media and presentation training
- Profile building
Design
- Brand design
- Concepting
- Visual language development
- Style Guide Creation
- Graphic Design
- Campaign creative development
- Print and publications
- Digital assets
- Environmental and wayfinding
Our work
For over 25 years, we’ve collaborated with Australia’s leading organisations, solving complex communication challenges with expertise and precision.
By combining insight, strategy, and creativity, we bring clarity to every project, delivering strategies and solutions that resonate and create lasting impact. Discover how we’ve helped shape corporate reputations and drive business success.
Meet our team
At Clarity, our passionate team of strategic and creative thinker’s craft authentic solutions that align purpose with perception.
With over 25 years of public relations experience, we’ve built deep networks and influence across business, media, and communications, enabling us to integrate these disciplines in ways that help businesses build trust, stay relevant, and drive meaningful growth.
Creative Ideas from clear thinkers.
We work in true partnership with our clients.
Our clients
We work best when we work in true partnership with our clients, not for our clients. We care about our work, our clients’ successes and delivering the best results. We focus on how we can use the skills in our team to bring a fresh perspective to how our clients are seen, heard and understood by their key stakeholders.
We like big ideas, big challenges and big opportunities. Collaborating with leading businesses worldwide, we make an impact and leave a lasting legacy.
