- Brand perception research
- Brand, channel and social media audits
- Surveys - Community sentiment, Customer/client feedback, Employee consultation
- Focus groups
- In-depth interviews
- Desk research – industry trends, media search, competitor analysis
- Workshops
- Functional reviews of communications departments
Reputation isn’t just something you have – it’s something you earn.
When well-managed, it builds trust, strengthens your brand, attracts talent, and secures your social licence to operate.
At Clarity, we help businesses turn reputation into a strategic asset – aligning brand and reputation so you’re not just seen, but trusted and valued.
We shape reputations that create enduring business advantage
Through strategic communications, corporate branding, and design, we shape reputations using evidence-based insights to understand audience behaviour and align your business with their needs.
The Clarity Lens:
A strategic framework
Understanding who you are and how you are perceived is critical to shaping a strong, enduring reputation. Through the Clarity Lens framework, we identify challenges, reframe them with insights, and deliver strategic, results-driven solutions.
Our approach ensures that we look at organisations holistically, both:
- Inside Out—your brand and how you want to be seen, and
- Outside In—your reputation and how the world perceives you.
An organisation’s true value is realised where brand and reputation converge—where identity aligns with perception to build trust, credibility, and influence.
How we shape reputation
Insight Clarity
We use market intelligence, business insights and research to clarify exactly how audiences think and feel, how they communicate, what motivates them and how your business is relevant to them.
Strategic Clarity
We create and implement communication and engagement strategies that deliver against business objectives, consider market conditions and meet stakeholder needs.
Brand Clarity
We work with clients to ensure their brand strategy defines who they are – why they exist, what they do uniquely, why they matter to their stakeholders, what they’re aiming for and how they’ll get there.
Communication Clarity
We advise and work with clients on how to shape their reputation and relationships with stakeholders and staff through positive communication and promotion, while proactively addressing the issues and risks that are most likely to impact their commercial success.
Design Clarity
With one of the biggest teams of in-house designers in Perth, we bring your corporate identity to life, ensuring the look and feel of who you truly are as an organisation is conveyed with real meaning and absolute clarity.
Our services
With a multi-disciplinary team and an integrated approach to strategy,communication, corporate branding and design, we help clients clearly communicate their value.
Whether addressing single issues or navigating challenges, we craft tailored, impactful solutions that deliver results.
Insights
Strategy
- Communications strategy
- Campaign strategy
- Culture building and internal alignment initiatives
- Community consultation and social license strategies
- Stakeholder mapping and engagement plans
- Government engagement
- Employee communications, retention and attraction
Identity
& Brand
- Articulating purpose
- Strategy and positioning
- Brand naming and architecture
- Narrative development
- Employer brand, engagement and recruitment
Communications & Influence
- Media relations
- Content creation (copywriting, storytelling, reports)
- Social media strategy & execution
- Issues management & crisis communications
- Employee/internal communications
- Media and presentation training
- Profile building
Design
- Brand design
- Concepting
- Visual language development
- Style Guide Creation
- Graphic Design
- Campaign creative development
- Print and publications
- Digital assets
- Environmental and wayfinding
Our work
For over 25 years, we’ve collaborated with Australia’s leading organisations, solving complex communication challenges with expertise and precision.
By combining insight, strategy, and creativity, we bring clarity to every project, delivering strategies and solutions that resonate and create lasting impact. Discover how we’ve helped shape reputations and drive business success.
Meet our team
At Clarity, our passionate team of strategic and creative thinker’s craft authentic solutions that align purpose with perception.
With over 25 years of experience, we’ve built deep networks and influence across business, media, and communications, enabling us to integrate these disciplines in ways that help businesses build trust, stay relevant, and drive meaningful growth.
Creative Ideas from clear thinkers.
We work in true partnership with our clients.
Our clients
We work best when we work in true partnership with our clients, not for our clients. We care about our work, our clients’ successes and delivering the best results. We focus on how we can use the skills in our team to bring a fresh perspective to how our clients are seen, heard and understood by their key stakeholders.
We like big ideas, big challenges and big opportunities. Collaborating with leading businesses worldwide, we make an impact and leave a lasting legacy.
