Bloom is the University of Western Australia’s official innovation hub based within the prestigious St Catherine’s College. As an increasingly well-known youth-led not-for-profit, Bloom and its innovation programs needed their own distinct visual brand to help grow the hub’s reputation. However, it needed to be created in a way, and within a visual structure, that ensured alignment with St Catherine’s reputation as a residential college.

Clarity collaborated closely with St Catherine’s to simultaneously create a visual brand for not only Bloom, but also for its flagship indigenous program – Dandjoo Darbalung. Despite being very different programs, both Bloom and Dandjoo were incorporated into a St Catherine’s branding structure that ensured a close connection with the college.