CBH

One brand, 180 sites – building consistency across WA’s largest agricultural co-operative

Australia

CBH is one of WA’s largest member-owned organisations, managing grain receival, storage, handling and export on behalf of around 3,500 growers across more than 180 sites. At that scale, brand consistency is a necessity.

Clarity has been CBH’s brand partner for more than 20 years. When CBH unified under a master brand, we developed and implemented a visual identity system built to hold across every application, from Wheatbelt receival sites to corporate reporting.

What started as brand development has grown into a long-term partnership covering the full breadth of CBH’s communications – harvest campaigns, annual reporting, recruitment, digital assets and the branding of the locomotive fleet that hauls grain from inland silos to port. Our work has since extended across multiple states and into CBH’s international activities.

We continue to act as brand guardian, managing consistency as the organisation evolves.