Georgiou approached Clarity to implement new visual brand guidelines and brand management processes because the company’s previous approach had fragmented over many years as it established new business units and successfully established its operations across Australia.

Clarity investigated all the current and potential future uses of the visual brand to create new guidelines which offered considerable flexibility in use across the company, ease of implementation in-house, and a wide variety of templates for immediate use to ensure a fast and consistent update of the visual brand in all day-to-day commercial activities.