Following the acquisition and amalgamation of six surveying businesses, Clarity was charged with creating a name and brand for the significant new national business.

The new company sought to reposition itself away from its traditional surveying roots, by reinventing themselves into a consulting business, incorporating urban planning and geospatial data management in addition to its well-established surveying practice.

We worked with senior management and the owners of the original six businesses to unearth the essence of what they do and translate this into a name and brand reflective of their precision, accuracy, reliability and strength.

The concept of Veris takes its roots from the Latin word veritas meaning truth, a name aligned to the verification and trusted data sought out by the clients of Veris. This foundation informed and guided the visual language and imagery selection for the brand.