Curtin Heritage Living, a not-for profit, community organisation has been providing care services to older members of the western suburbs for over 45 years. Our brief was to create a name and brand identity for their oceanside apartment development on the Cottesloe beach front.

Clarity developed the ‘Waterfront Cottesloe’ brand, which captured the essence of an aspirational coastal lifestyle for a discerning audience of seniors. The positioning and styling reflecting its iconic location and its role in contributing to the unique sense of place that is quintessentially Cottesloe.