Curtin Heritage Living

Naming and brand identity for Cottesloe’s beachfront independent living community

Perth, Western Australia

Curtin Heritage Living has been providing care services to older residents of Perth’s western suburbs for more than 45 years. When the not-for-profit organisation developed an independent living community on the Cottesloe beachfront, it needed a name and brand identity, anchored in the location itself. Clarity developed the Waterfront Cottesloe’ brand, its positioning and visual identity reflecting the character of Marine Parade, one of Perth’s most recognised coastal addresses and the lifestyle it offers.