Research is the backbone of strong communications and branding. We need to know what our audience feels, how they communicate, what drives them, what scares them.
Clarity provides clients with a range of research methodologies to help them fine tune their communications strategies.
In today’s data-driven world, we have access to so much information that being able to analyse it and then apply it can be a stumbling block. Our Research Strategist works with our clients to pull together a wide range of data sources to provide insightful analysis that adds real meaning to their brands.
Clients have benefited from both qualitative and quantitative market research designed to analyse brand perception, audience behaviour and responses to specific marketing tactics.
- Focus groups
- In depth interviews
- Online quantitative surveys
- Omnibus questionnaires
- User experience testing