- Brand perception research
- Brand, channel and social media audits
- Surveys - Community sentiment, Customer/client feedback, Employee consultation
- Focus groups
- In-depth interviews
- Desk research – industry trends, media search, competitor analysis
- Workshops
- Functional reviews of communications departments
At Clarity, we leverage a unique combination of strategy, communication and design to help clients be seen how they need to be seen.
From addressing single issues to tackling complex challenges, our multi-disciplinary team and integrated approach ensure tailored solutions for optimal outcomes.
We use market intelligence, business insights and research to clarify exactly how audiences think and feel, how they communicate, what motivates them and how your business is relevant to them.
We work collaboratively to access a wide range of sources to analyse brand perception, audience motivation and behaviour, and the effectiveness of specific business and marketing activity.
We utilise a variety of sources, tools, and methodologies to ensure our solutions are evidence led, informed by the latest thinking, and aligned with business strategy, vision and direction.
We create and implement communication and engagement strategies that deliver against business objectives, consider market conditions and meet stakeholder needs.
Amid community expectations, environmental impacts, ever-shifting regulatory requirements and the rise of social media, organisations must be equipped to engage an ever-growing range of stakeholders.
We work with clients to find the most effective ways to reach, and provide absolute clarity, to those stakeholders, ensuring your organisation will have the greatest influence and impact.
We work with clients to ensure their brand strategy defines who they are – why they exist, what they do uniquely, why they matter to their stakeholders, what they’re aiming for and how they’ll get there.
This unique identity provides a strategic point of reference which ensures all communications and touchpoints reflect who you are to the outside world with absolute clarity.
Telling a clear, compelling brand story allows your audiences understand who you are and what truly matters to you, ensuring strong emotional connections that extend far beyond your products and services, positioning you for sustainable success.
We advise and work with clients on how to shape their reputation and relationships through positive communication and promotion, while proactively addressing issues and risks most likely to impact their commercial success.
Clear communication plays a pivotal role in sustaining reputation and building brands in any market, both internally and externally. It’s not just what you communicate, but to whom, when and how.
From helping organisations navigate the challenges of change to attracting and retaining top talent, we ask the right questions to deliver an integrated approach, strategic advice, and practical, purposeful communication.
With one of the biggest teams of in-house designers in Perth, we bring your corporate identity to life, ensuring the look and feel of who you truly are as an organisation is conveyed with real meaning and absolute clarity.
As we rapidly evolve towards a more visual world, how your company represents itself has taken on a new level of importance.
Through design-led thinking we focus on what makes your business distinctive, different and desirable, ensuring you don’t just stand out from your competitors, you are more compelling than them as well.
Insights
Strategy
- Communications strategy
- Change communications
- Community and stakeholder engagement
- Employee communications, retention and attraction
- Culture building
Brand
- Research and insights
- Articulating purpose
- Strategy and positioning
- Brand naming and architecture
- Narrative
- Employer brand, engagement and recruitment
Communications
- Media relations
- Content and copywriting
- Social media
- Issues management
- Employee/internal communications
- Crisis communications
- Media and presentation training
Design
- Brand design
- Competitor analysis
- Concepting
- Identity development
- Visual language
- Style Guide
- Graphic Design
- Print and publications
- Digital
- Environmental and wayfinding
- Campaign development