Insights
We use market intelligence, business insights and research to find out how audiences think and feel, how they communicate, what motivates them and how your business is relevant to them.
Research and insights form the backbone of strong communications and branding. We work with our clients to pull together a wide range of sources to analyse brand perception, audience motivations and behaviours, and the effectiveness of specific marketing activity.
We utilise a variety of sources, tools, and methodologies to ensure our solutions are evidence led, informed by the latest thinking, and aligned with business strategy, vision and direction.
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Brand audits and brand perception research
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Channel audits
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Surveys
- Community sentiment
- Customer/client feedback
- Employee consultation
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Focus groups
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In-depth interviews
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Desk research
- Industry trends
- Media search
- Competitor analysis
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Workshops
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Functional reviews of communications departments
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Social media audits