Ramsay Health Care: Peel Health Campus

Ramsay Health Care is one of Australia’s biggest health providers and has five facilities across Western Australia, including two Public-Private Partnerships: one in Peel, and one in Joondalup.

At Peel Health Campus, the hospital’s paediatric ward marked its 10th anniversary in September 2020. The ward has a unique community-based history as it was paid for and built by the Peel Health Foundation, a charity specially established to secure health services for the region.

Thousands of people participated in a record-breaking effort to raise $4 million for the ward during the early-to-mid 2000s, an effort spearheaded by retired politician Arthur Marshall who passed away in 2018.

The ward was named the ‘Ralph and Patricia Sarich Paediatric Wing’ after the well-known WA philanthropists who contributed to the Foundation’s fundraising efforts.

Clarity was approached to develop a plan to mark the 10-year milestone of the facility that would:

  • Honour the history of the ward, its donors, and key leaders who raised funds for the facility.
  • Celebrate the success of the ward, including the exceptional service of staff to the children of the Peel-Murray region.
  • Respect social distancing rules by ensuring any plans prioritised patient and staff safety.

Clarity coordinated a morning tea event to mark the 10th anniversary of the first admission of a patient to the ward.

The invitation list was kept to a minimum to reflect social distancing rules and truly celebrate staff and patients.

The key to the success of the event was inviting two former patients who were children when they first entered the ward and are now healthy young adults. For staff, it was a reunion with children they had cared for years before, and heart-warming to see them thrive.

The morning tea presented an opportunity to reflect on the dedication and commitment of the Peel-Murray community caring for children. The event generated local media coverage and social media posts.

To recognise major donors and participants, Clarity worked with a video production company to develop a short film that featured interviews with key personnel describing just how integral the facility is when it comes to providing health care in Peel – including admitting more than 11,300 children and young people to the ward in the past decade.

The video will be shared with the Peel community who participated in fundraising, and others involved in the Peel Health Foundation. The Foundation attracted donations from the State and Commonwealth Government, Alcoa, and named Professor Fiona Wood as patron and cricketer Justin Langer as ambassador.

Client

Ramsay Health Care

Services

Public Relations

Year

2020