Veris

It takes a strong vision, hard work and competitive nous to carve out a reputation as the leader of an industry.

Veris, a world-class town planning, urban design, surveying and spatial solutions business, is a testament to this.

They came to us wanting their brand to reflect the strong values, work ethic and national vision they had created by combining the forces of seven leading surveying businesses around Australia.

Our job was to design a brand that met their vision. Read more

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The Brief 

Since its inception in 2003 (entering the market as Ocean to Outback Electrical) the business had experienced exponential growth across WA and nationally.

After listing on the stock exchange, it undertook an aggressive national growth strategy, with the acquisition of seven highly respected businesses in the surveying industry.

The Board decided to rename and rebrand the organisation to project the new direction, adding shareholder value as well as marketing strength when working with national clients.


The Challenge

To create a strong and cohesive brand that re-positioned the publicly-listed business as a leading surveying, urban design and town planning business.


The Approach

After substantial stakeholder research, we worked with the business to develop a set of brand values that reflected the current culture of the business.

The name Veris was chosen for its Latin origins – meaning truth and accuracy. The business specifically wanted one word that represented its values as a professional services company.

We created a sophisticated visual identity, using a monochrome palette with vibrant accent graphics, which was rolled out through all digital assets, promotional and internal collateral.

We also developed a broad stakeholder engagement plan to ensure clients, suppliers, staff, industry bodies and investors were aware of the impending change.


The Results

The finished project is a sophisticated brand that reflects the trusted reputation Veris is building. It now serves as a solid communications platform for the company to continue to grow.

Continue to veris.com.au

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