Attracting and retaining the right people takes more than pay and benefits. In competitive markets, people choose employers whose purpose, culture and promise they believe in.
Employer Brand and Employee Value Proposition
A clear employee value proposition (EVP) defines what it really means to work with you, while employer brand communications bring that promise to life in the market. Clarity helps organisations articulate their EVP and translate it into an employer brand that is authentic, credible and aligned with how the organisation actually operates.
What we do
We support organisations to:
- Define a clear, differentiated employee value proposition
- Articulate what sets them apart as an employer
- Align culture, leadership and employee experience with external messaging
- Communicate consistently to attract, engage and retain the right people.
The focus is on clarity and credibility – ensuring the employer promise is real, understood and deliverable.
Our approach
We take an insight‑led, practical approach that starts inside the organisation and extends to the market. This includes understanding employee experience and expectations, clarifying the employer promise and shaping messages that can be used consistently across recruitment, internal communications and external channels.
The result is an employer brand that feels true, resonates with the right candidates and supports long‑term performance.
