Town of Cambridge

Anniversary campaign strategy, identity and creative for a Perth local government

Perth, Western Australia

To mark its 30th anniversary, the Town of Cambridge needed a campaign that would celebrate its history, engage the community and strengthen stakeholder relationships across a full year of activity.

Clarity developed a year-long strategy across media, digital and events, anchored by a bold campaign identity that reimagined the Town’s swan logo into a 30-year mark. Creative extended across animated videos, social tiles, banners, signage and a festival visual identity built from a street map of the Town. The campaign culminated in a record-breaking Cambridge Street Festival and a radio and podcast ad featuring the Mayor.

Pre-event images from the 2019 street festival courtesy of Anthony Milnes Photography.

Post-event images from 2025 street festival courtesy of Stephen Heath Photography.