Department of Planning, Lands and Heritage

Communications and engagement strategy for a State Government department

Western Australia

DPLH’s decisions on planning approvals, heritage protection and Crown land allocation directly shape how Western Australia develops and routinely put the Department at the centre of competing interests. Its Communications and Engagement division recognised that the Department’s external profile didn’t reflect the breadth of what it does, and that without a clear narrative and structured approach, communications would remain reactive rather than strategic.

Clarity worked closely with the Communications team to understand the full scope of the Department’s functions and stakeholder relationships, before developing a Communications and Engagement Strategy and framework. Central to the work was writing a narrative that articulated the Department’s reason for being in terms meaningful to different audiences, from government stakeholders to the broader community. The strategy provides the Communications and Engagement division with a practical planning framework, consistent messaging, and a stronger basis for proactive.