Arafura Rare Earths

Building a credible brand for a critical minerals project

Australia

Arafura Rare Earths is developing the Nolans Project, 135km north of Alice Springs, one of the world’s most strategically significant rare earths deposits and a projected source of around 4% of global magnet rare earths supply. With a ~A$1 billion project to develop and a stakeholder audience spanning investors, governments, communities and international off-take partners, how the company presents itself is an important part of the investment case.

Clarity has supported Arafura across brand, communications and corporate affairs as the company moves from development-stage explorer toward a producing miner. Our work has included brand development, values articulation, media activity and investor communications.