Clarity renamed and rebranded this leading disabilities provider from its original incarnation as the Cerebral Palsy Association of Western Australia to Ability Centre (and later to Ability WA). The new brand better reflected the changing nature of their services and the more diverse group of individuals and families that were benefiting from them.

After an extensive process, commencing with stakeholder research, through Board and member approval, the Ability brand reflects the organisation’s belief that there are opportunities for everyone in life, no matter what our physical or mental condition. Clarity has now assisted Ability with long-term brand building through communications and design support over many years.