BHP

Portfolio communications strategy and leadership positioning

South Australia

BHP is the world’s largest copper producer. In the four years to 2025, its copper production grew by around 30 per cent, a rate of growth the business’s internal communications hadn’t kept pace with.

Clarity was engaged by BHP Copper’s South Australia Major Projects business, a ~$20 billion program, to develop its first portfolio-wide communications strategy. We built a framework covering strategic narrative, audience segmentation, content planning and communication governance across 13 major projects. We also developed a leadership positioning platform for the Director of Copper Projects, giving him a consistent voice on copper growth and BHP’s decarbonisation agenda across industry forums, stakeholder engagement and partnership discussions.

The work produced a single narrative aligned to BHP’s global growth story, used consistently across employees, contractors, investors and the broader market.