Cape Dunstans

Market profile and positioning for a national mining services company

Western Australia and Victoria

Cape Dunstans is a civil and utilities contractor working across complex, high-risk environments, delivering services across civil, utilities and mining sectors nationally. As the business expanded into new markets and service areas, its brand and communications hadn’t kept pace – how the business presented itself no longer matched the scale and capability it had built.

Clarity was engaged to sharpen Cape Dunstans’ market position and structure how the business presents itself across different audiences. We developed a positioning framework that organises the company’s service offering by what Cape Dunstans does, who it does it for, and how to communicate that consistently.

Clarity defined Cape Dunstans’ market position as a specialist self-performing contractor across civil, utilities and mining, differentiated by in-house capability, fewer delivery layers, and a track record in high-risk and constrained environments.