HiSeis

Repositioning a mining technology company

Australia

HiSeis develops and applies 3D seismic imaging technology for the hard-rock mining sector, originating from Curtin University’s Exploration Geophysics department and operating commercially since 2009. As the company moved to expand its market from exploration into mine planning, design and operations, it needed a clearer articulation of its value proposition and a stronger brand presence to match.

Clarity began with client interviews and a stakeholder workshop to map audience perceptions, competitive positioning and communication gaps. The research shaped a Marketing and Communications Strategy segmented by mining lifecycle stage, with tailored messaging for each audience group. Clarity then developed a refreshed website to give the strategy a public expression.