IMDEX

Employer brand development and employee communications for a global ASX-listed mining technology company

Australia, Americas, Africa, Europe and Asia Pacific

IMDEX operates across 40 countries, with employees spanning all major mining regions. As the business scaled through acquisitions and global integration, it needed to articulate what makes it a distinctive employer and support a dispersed workforce through ongoing change.

Clarity developed a global employer brand with IMDEX’s people and leadership teams, testing concepts across global operations before employees selected “polarity of thinking”, a positioning built around the distinctive mindset IMDEX attracts and retains. Clarity also delivered the communications campaign for IMDEX’s 2026 global employee engagement survey, consolidating a complex multi-channel plan into a disciplined, phased approach. The survey achieved a 91% completion rate.