National Disability Services

Workforce attraction campaign targeting Aboriginal and Torres Strait Islander people and men for the disability sector

Western Australia

NDS is the peak industry body for disability services providers nationally. With demand for workers growing under the NDIS, the WA Department of Communities needed a campaign to attract underrepresented groups, Aboriginal and Torres Strait Islander people and men,  into disability support roles.

Clarity developed and delivered a multi-phase campaign spanning audience research, creative development and media placement, partnering with an Aboriginal engagement consultancy and Aboriginal-led creative agency to ensure authenticity. The campaign ran across digital, social and regional radio, generating more than 22,000 website clicks and directing prospective workers to sector employers across the state.