Synergy

Energy transition assistance

Western Australia

Synergy is WA’s largest electricity generator and retailer, with a growing portfolio of renewable energy projects that are driving decarbonisation efforts in Western Australia. As a government-owned trading entity, Synergy’s activities have political and regulatory significance and the organisation regularly faces scrutiny across commercial, environmental and energy policy issues.

Clarity provides ongoing media advisory support, helping Synergy’s communications team assess risk and shape responses when media enquiries require careful handling of political and regulatory factors. We are also Synergy’s long-term media training provider, running sessions for executives covering journalist engagement, message development and broadcast interview performance.